Small Business Systems
Know who owes you money.
One simple tracker that shows every job, every bill and every late payment. For small businesses on the Mississippi Gulf Coast, built in your own accounts by Marcus Johnson.
Free written plan within 2 business days. Prefer to start on your own? Download the free tracker.
Start free
Two ways to get started. No sign-up and no obligation.
Start here · free, by email
Back office checkup
Tell us the 3 things you'd most like off your plate. Within 2 business days you'll receive a written plan with priorities and a fixed price.
Get my free checkupDo it yourself · free download
Job & invoice tracker
Track jobs, billing and payments in one place. Overdue invoices are flagged automatically. Works in Excel and Google Sheets.
Download the trackerWhat you get
A tracker in your own Google or Microsoft account. Example for a lawn care company, filled with made-up data. Yours uses your real jobs and customers.
Who owes me · sample
Each job is logged once. This view shows outstanding balances, oldest first.
- Bayou View Church
Invoiced 41 days ago · call first$425 - Pine Ave. Office
Invoiced 12 days ago$240 - Live Oak Lane home
Job done · not billed yet$900 - Total owed$1,565
Plus 1 quote waiting on an answer (Gulf Breeze Rentals). One view shows exactly who to follow up with.
Want this for your business?
Start with a free checkup for a recommended setup and a fixed price. Or try the free tracker with your own jobs.
Sample setup · made-up business
How a setup comes together
An example for a fictional 3-person lawn care company. Names and numbers are illustrative, not client results.
- The problem
Jobs were tracked in a notebook and text messages, and invoicing happened at the end of the week.
- What we built
One Google Sheet in the owner's account with job statuses (quoted, scheduled, done, billed, paid) and an outstanding-balance view.
- What they got
Current jobs entered, a 30-minute walkthrough for the owner and crew lead, and a one-page reference guide.
- Every week
The crew lead updates jobs from a phone. Each Monday, the owner bills completed work and follows up on anything past 30 days.
What we set up
Trackers and crew guides for Gulf Coast crews, shops, kitchens and offices.
Starting rates shown. Every project gets a fixed written price before work begins.
Founding clients: the first 3 clients pay the starting price and get one month of upkeep free.
Job & invoice tracker
Know what's billed, paid and outstanding.
- A Google Sheet or Excel file in your own account
- Set up for your job types and statuses
- A list of who owes you and how much, with totals
- Up to 20 of your current jobs entered for you
- 30-minute walkthrough
Good for: Lawn & pressure washing, cleaning, HVAC, plumbing, contractors
What's included
Included
- The tracker built in your Google or Microsoft account
- Up to 20 current jobs entered
- 30-minute walkthrough
- 1 round of changes within 14 days
You provide
- Your job and customer list (a photo of the notebook works)
- Sharing access to your account, never your password
Quoted separately
- More than 20 jobs entered
- Connecting to QuickBooks or other apps
- Extra custom reports
From $100
Supply & inventory tracker
Reorder before you run out.
- Up to 50 items entered with reorder points
- Your supplier contacts in one place
- A “what to reorder” view
- 30-minute walkthrough
Good for: Restaurants, bakeries, shops, salons, auto shops
What's included
Included
- The tracker built in your account
- Up to 50 items with reorder points
- Supplier contact list
- 30-minute walkthrough and 1 round of changes
You provide
- Your item list and supplier info
- Sharing access to your account
Quoted separately
- More than 50 items
- Barcode scanning or connecting to a point-of-sale system
From $100
Step-by-step guides for your crew
Consistent work, whoever is on shift.
- One task written as a 1–2 page guide
- A “what usually goes wrong” section
- Delivered as a Google Doc and PDF
Good for: Training new hires, opening & closing, estimates, cleanup checklists
What's included
Included
- One task written up in 1–2 pages
- 1 round of revisions
- Google Doc and PDF
You provide
- A walkthrough of the task, in person, by phone or by video
Quoted separately
- Photo or video shoots
- Translations
- Multi-step manuals (quoted per guide)
$75 per guide
Setup bundle
Several services, one project.
- Any 2–3 services on this page, done together
- One-hour walkthrough for you and your crew
- A handoff checklist so nothing's forgotten
Good for: Owners who want everything set up at once
What's included
Included
- Any 2–3 services on this page, each with its own included scope
- One-hour walkthrough for you and your crew
- Handoff checklist
You provide
- What each chosen service needs
Quoted separately
- Anything beyond each service's included scope
From $300
Monthly upkeep
Ongoing updates as your business changes.
- Up to 2 hours a month of updates and fixes
- Replies within 1 business day; most fixes within 3
- Month to month, cancel anytime
Good for: Owners who want it maintained for them
What's included
Included
- Up to 2 hours a month of updates and fixes
- Replies within 1 business day
You provide
- A heads-up when something changes in your business
Quoted separately
- Unused hours don't roll over
- New builds or big changes are quoted separately
From $100/month
Also available
Need to be found online? I build simple websites and logos too, at founding-client prices.
Website & Google listing refresh
Be easy to find and easy to contact.
- One mobile-friendly page on your own domain (first year included)
- Hosted free in your account
- Google Business Profile hours, services and photos updated
- Extra pages and online ordering quoted separately
Good for: Businesses with no website or an outdated listing
What's included
Included
- One mobile-friendly page
- Domain registration for year one (standard .com)
- Hosting set up free in your account
- Google Business Profile hours, services and photos
- 1 round of revisions
You provide
- Your logo, photos and basic info (we help with wording)
- Manager access to your Google Business Profile
Quoted separately
- Domain renewal after year one (paid to the registrar, usually about $15–25 a year)
- Extra pages
- Online ordering, booking or payments
From $160
Logo & brand design
A clean mark for signs, shirts and screens.
- A logo designed from your ideas
- Files for your website, printing and shirts
- Colorways, badges, stickers and seals quoted separately
Good for: New businesses and rebrands.
What's included
Included
- A logo designed from your ideas
- 1 round of revisions
- Files for web, print and shirts (PNG, SVG, PDF)
You provide
- Your business name, ideas and any examples you like
Quoted separately
- Extra concepts or revision rounds
- Colorways, badges, stickers and seals
From $35
Terms
- Every project starts with a written, fixed-price quote. The price changes only if you add scope.
- Outside costs, such as domain renewals or paid apps, are listed in the quote and paid directly by you.
- Changes after handoff are covered by monthly upkeep or quoted separately.
- Everything is built in your accounts. We use shared access and never ask for passwords.
Not sure where to start?
Request a free checkup. You'll receive a recommendation and fixed price within 2 business days.
How it works
- 1 We listen Tell us by email, phone or in person what you want to improve. The free checkup is the easiest start.
- 2 Fixed price You approve a written quote before work begins. No hourly billing.
- 3 We build it We set up the tools, load your data and test it against how you work.
- 4 You run it. We support it. We train your team, leave a reference guide and offer monthly upkeep.
Who you'll work with
I'm Marcus Johnson. I grew up on the Mississippi Gulf Coast, and I build every StoneRiver system myself.
Before writing software, I worked on field crews and in logistics. I've seen jobs tracked on scrap paper and in text threads, and money left on the table because nobody had time to chase it.
I build simple tools for that problem. They live in your own Google or Microsoft account, your crew can learn them in an afternoon, and you get a fixed price before I start. When you call, I'm the one who answers.
- Based on the Gulf Coast
- Owner-operated
- Fixed prices
- Your accounts, your data
Questions
I already use QuickBooks. Do I need this?
Keep QuickBooks for your books. The tracker covers what happens before a bill goes out: quotes waiting on an answer, scheduled jobs, and finished work that hasn't been billed. If you want the two connected, that's quoted separately.
Do I have to buy new software?
No. Everything is built in Google Sheets or Excel, in an account you already have or can make for free.
Do you need my passwords?
Never. You share access to the file or account, and you can remove it at any time.
What if it doesn't fit how we work?
Each setup includes a round of changes after you've used it. You see the fixed price and what's included before any work begins.
What happens after the setup?
It's yours. Your team runs it day to day. If you want changes as your business grows, monthly upkeep covers them, or I'll quote them one at a time.
Do I have to meet in person?
No. Most setups are done by email, phone and screen share. You can send a photo of your notebook to get started.